Intellectual
Property for
Innovation.
Valuing your knowledge
About
our company
our company
CatchingUp aims to contribute to the innovation process of companies, providing quality services with regard to Intellectual Property for the exploration, protection and management of intangible assets. We consider that the protection of knowledge is fundamental to make research and development feasible in organizations, enhancing the company’s business. Therefore, we work with our clients at all stages of the Intellectual Property chain, which ranges from identifying opportunities for exploiting knowledge, passing, therefore, through the protection of such knowledge, as well as the management and transfer of assets with the market in Brazil and abroad. Aiming to meet all the imperatives of the innovation cycle, we formed a multidisciplinary team that covers the technological, legal and economic areas.
As far as research and development requires investments, human capital and correct time management, we focus on the financial return of our customers so that the process of developing new products and processes can be efficient and continuo.
As far as research and development requires investments, human capital and correct time management, we focus on the financial return of our customers so that the process of developing new products and processes can be efficient and continuo.
Our team
João Jackson Braga
Executive Director (CEO)
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With more than 30 years of experience acquired in the area of research and development in the companies S!D (Microelectronics), Nansen (Precision Instruments), TELEMIG (Telecommunications of the State of Minas Gerais), Agilent Technologies, Lucent Technologies, Fiat (Automobiles) and Unitec (Semiconductors). Today, he is president of the Innovation Commission of the SME (Society of Engineers of the State of Minas Gerais), adviser to CREA-MG (The Regional Council of Engineering, Architecture and Agronomy of the State of Minas Gerais) and director of IP at the IBCI (Brazilian Institute of Science and Innovation). João is an Electrical Engineer with an emphasis on electronics; he has a postgraduate degree in Software Engineering from IEC-PUC Minas (PUC University of Minas Gerais); he is also a master in Intellectual Property and Innovation by INPI (National Institute of Industrial Property).
Elisângela Menezes
Legal and Communication Director (CLO/CCO)
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Elisângela, or Elis, has around 15 years of experience in preventive legal consultancy in the area of Intellectual Property. She is a lawyer and also a professional journalist and a judicial expert, university professor, lecturer, researcher and author of legal publications on the subject. She has a master’s degree in Private Law from PUC University of Minas Gerais and a doctorate in progress from the University of Lisbon. She is a member of the Creative Economy Commission of the Bar Association, State of Minas Gerais Section (OAB / MG) and the Portuguese Association of Intellectual Law. She is also a content manager and creator of the PowerJus course platform.
In addition to the partners, the company has a team of engineers and lawyers specialized in Intellectual Property, connected in a network to act in real time in solving demands.
Our services
Industrial Property: patents, trademarks, industrial design, industrial secrets and unfair competition.
Copyright: software and copyright.
Sui Generis protection: topography of integrated circuits and know-how protection.
Copyright: software and copyright.
Sui Generis protection: topography of integrated circuits and know-how protection.
COMPETITION ANALYSIS:
Aims to foresee what the competition is developing and protecting.
TECHNOLOGICAL FORECASTING:
To get a preview of technology in the future.
PRIOR ART SEARCHES:
To know the state of the art of a specific product or process.
INVENTION PROTECTION:
registration of trademarks, writing and filing of patents.
FTO (FREEDOM TO OPERATE):
To investigate protections to prevent third-party infringement.
PROTECTION STRATEGY:
To analyze the best way to protect the invention.
PORTFOLIO MANAGEMENT:
To monitor the processes, negotiate the intangible asset and provide continuity to the protection.
TRAINING:
Aiming to involve the team and to optimize the exploration of knowledge.
Our differentials in the market.
Our company is an Intellectual Property as a Service (Integration Platform as a Service – IPaaS) office, and we are always available to serve your business. Our partners are able to assist managers in making strategic decisions, always supported by data analysis combined with their personal skills and experience. The adoption of the “as a service” model in the Intellectual Property area allows access to highly specialized services with lower maintenance costs.
Adding an IP department to your company increases the level of business confidence as well as boosts commercial strategies. In this regard, CatchingUp operates in three distinct moments of the innovation cycle in organizations. Initially, in the field of knowledge exploration, our team seeks to identify, prioritize and capitalize on opportunities. In the second stage, the selected intangible assets will be protected, in a knowledge capture process, aiming to create advantage and guarantee priority and/or exclusivity of use. Finally, there will be continuous management of the portfolio of intellectual assets, valuation and negotiation with the market.
Adding an IP department to your company increases the level of business confidence as well as boosts commercial strategies. In this regard, CatchingUp operates in three distinct moments of the innovation cycle in organizations. Initially, in the field of knowledge exploration, our team seeks to identify, prioritize and capitalize on opportunities. In the second stage, the selected intangible assets will be protected, in a knowledge capture process, aiming to create advantage and guarantee priority and/or exclusivity of use. Finally, there will be continuous management of the portfolio of intellectual assets, valuation and negotiation with the market.
Companies that
trust our work
